Inspired Ideas for Powering Brands
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Product Ideas
HOW TO MAKE CAUSE MARKETING WORK FOR YOU
SEPTEMBER 15, 2017

A vast majority of consumers today are more than willing to make a change to the brands they purchase regularly based on the causes that those brands support. We see this in things like boycotts of Chik-Fil-A, and surging support for companies that raise funds and awareness for causes like breast cancer. Because of this, it has never been more important to make your customers aware of the causes the your company supports. Here are some ways that you can make cause marketing work for you and your business.

First, it’s highly important that you select a good cause. While most causes are going to have positive associations for a small segment of the population, finding one that’s important to you and your business in addition to the public is definitely important. Remember, cause marketing is not only about the cause and raising awareness, but also about boosting your company’s brand.

No matter what cause you select, what’s going to be just as important is figuring out what promotional products to use to build excitement for your cause. If you select inappropriate promotional products, chances are the only damage will be to your brand and company, and not the cause you’re promoting, so choose wisely when it comes to this.

A very popular promotional product for marketing causes is the ribbon, but before you select one for your cause, it’s important to that you know if the color you’re selecting is associated with any other causes already. Some popular colors like pink and yellow are already associated with causes (in this case, breast cancer and support for the troops), so staying away from those colors will help ease confusion, but even selecting a color close to one of these can cause problems. No one wants to explain to someone that their ribbon is not really a green ribbon, but is actually chartreuse.

However you choose to use it, cause marketing can be a very effective marketing strategy—as long as it’s done correctly. Avoid mistakes and make smart decisions and you can make cause marketing work for you and your brand!

Product Ideas
RAIN OR SHINE: USING UMBRELLAS TO PROMOTE YOUR BRAND
SEPTEMBER 15, 2017

We’ve all been there: A previously sunny day suddenly turns into a downpour, and you’re caught without an umbrella. Without a doubt, umbrellas are a handy thing to have with you on a rainy day, but they can also provide relief from sunny situations, as well. When talking about promotional products that have utility and can keep your company’s name on your client’s tongue, look no further than the umbrella. Below are some ideas for the umbrella that you might not have thought about.

Consider using umbrellas as props for photo ops. If your company is having an event with a photo booth—anything that uses social media promotion goes well with a photo booth—consider using branded umbrellas as a giveaway. An umbrella can be a great way to add a splash of color to an otherwise boring photo, and can even be a way to get your logo into more shots.

Umbrellas aren’t just for rainy days, either. A creative way to use an umbrella would be as an invitation to a planned sunny-day event. This can serve to remind your customer not only of the event, but the fact that your company has their best interests in mind. It can even be a great keepsake after the event, reminding your customer of the time they had at the event.

Similarly, an umbrella can serve as easy event décor. Since they can be ordered in just about any color or style, the umbrella can be customized to fit your event, and then hung from the ceiling, or used as a prop or centerpiece on tables, or even lined up against the walls. Once the event is over, guests can be given the umbrellas to take with them, where they will again serve as a reminder of the fun of the event.

No matter how you choose to use branded umbrellas—either in one of the ways we’ve listed or in your own way—umbrellas are a creative and versatile way to make your company stand apart from the rest, plus, they follow the basic principle that a promotional product should always be useful. Make sure your customer keeps you in mind with one for your next event.

 

Product Ideas
PROMOTIONAL PRODUCTS AND FUNDRAISING
SEPTEMBER 8, 2017

Fundraising is a great way for non-profit organizations to raise money to cover operational costs and support new initiatives, and fundraising events can boost collection efforts—donors can be especially generous when having fun. Throwing some great promotional products into the mix can be a good way to ensure that your event is both fun and engaging for your donors, thereby increasing donations to your cause or organization. Here are some ideas for promotional products to boost the fun factor for your next fundraising event.

A silent auction can be a great way to fundraise, and one of the most popular items to be sold at silent auctions are gift baskets. Not only are gift baskets a great way to utilize promotional products that you already have on hand—things like pens, notepads, tumblers, flash drives—but they can also give you another opportunity. Instead of using a traditional basket, try using a branded tote bag, like the Full Color Featherlight Tote, to hold the items you’re giving away.

Even if your donors don’t win anything in your silent auction, they shouldn’t go home without some reminder of the event and the fun that they had. A unique idea is to take your guest’s pictures as they arrive and insert them into picture frames with your company logo and the name and date of the event. This serves as a great reminder of not only your company, but also the fun that they had. A picture frame like this Studio Frame—available in other sizes as well—is a cost effective way to do just that.

When you host a fundraising event, the most important thing is to make sure that the event, and the promotional items that you’re using, reflect your company’s culture and values. Take this event as an opportunity to not only raise funds to keep your organization going, but also as a chance to showcase success stories: things like how your organization is helping the community, and how your donors can make a difference by contributing to your organization. When you take the time to showcase how important the work you do is, you remind the people attending your event that they can make a difference, and that can help them see the value in donating.

 

Product Ideas
MAKING THE RIGHT CHOICE IN PROMOTIONAL CALENDARS
SEPTEMBER 8, 2017

Even though most people carry around smartphones with calendar apps, people still prefer paper calendars over digital. In fact, calendars have the longest guaranteed use of any promotional item, simply because they’re designed to last an entire year. On top of this, they are generally consulted multiple times a day, and are often displayed in prominent locations in homes, offices, and other businesses. Because of this, it makes sense to invest your promotional efforts in a good calendar. Here are some things to look for when it comes to picking the right calendar for your business.

When it comes to the office, there’s nothing wrong with being a little flashy. Consider putting your company’s name and logo on a large pad calendar, like the Jumbo Desk Pad Calendar. When your logo is front-and-center, the businesses and workers who rely on you will think about their association with you any time they need to look at the calendar. Can’t really go wrong with that.

The one drawback to a calendar as a promotional tool is that they only last for a year before you need to send out new ones, but you can get around that problem simply by sending one that never goes out of date. Consider either the MoMA Cubes Perpetual Calendar for a modern art take on a classic, or the Flip Chart Perpetual Calendar for a more cost-effective approach. If you want something even more flashy, you could send the MoMA Mini Magnetic Perpetual Calendar for a sleek version of a reusable calendar. On top of that, it’s magnetic, so it can be stuck to a place that keeps it in sight at convenient times. Any of these choices gives you a useful promotional tool that your clients are guaranteed to use.

For the best bang for your buck, however, you might try something small and simple like the BIC 20-mil. Magnet-Calendars. These calendars are small, but can be branded just like any of these other products to carry your business’s logo, and are designed to be displayed on your client’s refrigerators and other magnetic surfaces.

Whatever way you decide to go, make the right choice and choose a promotional product that’s guaranteed to stick with your clients for an entire year—or more!

 

Product Ideas
BOOSTING MEETING VALUE WITH GIVEAWAYS
SEPTEMBER 1, 2017

Depending on which employees you ask—and how honest they’re feeling—meetings can either feel important, or can inspire dread. Whether or not your employees enjoy meetings, though, they’re a necessary part of office life, and are vital to making sure your team communicates effectively. A good idea to help employees see the value in meetings is to provide promotional giveaways with your meeting, so that they take away not just a lesson or an idea, but a physical reminder of the things you covered in the meeting.

Face-to-face meetings are a proven way to not only improve communication within your team or business in general, but they can also be a great way for your employees to get to know each other. Consider icebreakers—as cliché as they might seem—to help start the communication process. Even something as simple as asking each employee to give a simple introduction can start the meeting off on the right foot. Even after the meeting, you can boost communication by providing your employees with a reminder of the meeting. Try handing out a Surge Notebook and Pen Combo as a useful reminder of your meeting.

Another good strategy to make a meeting more useful and memorable is to take the time to recognize your employees for their achievements. Nothing makes your employees feel better about their work than knowing that it’s appreciated. Whether you just acknowledge their efforts by thanking them or offer your thanks in the form of a gift—something like the Cassiopeia Pen and Pencil Set would be great—chances are that your employees will appreciate the though behind your gesture.

Make sure that your employees feel like their time, as well as their efforts are being valued when you call a meeting. By focusing on ways that they can improve communication, thereby improving the time they spend in the office, you can make sure your meeting is a hit. Not only that, you can make sure that the pathways to communication are a little more open by making sure that your employees are properly introduced to one another. Meetings may be necessary, but that doesn’t mean they have to be painful.

 

Product Ideas
THE PERFECT PROMOTIONAL PRODUCTS FOR FOOTBALL SEASON
SEPTEMBER 1, 2017

Fall is right around the corner, and everyone knows what that means: cooler temperatures, back-to-school season, and, of course, football! Football is one of America’s biggest sports, and tapping into it with the right promotional product can work wonders for your business. When thinking about new promotional campaigns and giveaways that you can do, don’t underestimate the good football can do for your brand!

What’s the perfect idea for gameday? For the tailgaters out there, there’s nothing better than a cooler. There are a wide variety of coolers to choose from. If you’re looking for something on the simpler end of things, the Game Day Sport Cooler offers a small, functional cooler to fit your customer’s needs. If you’re looking for something a bit fancier, something like the Kooler On Stand is an excellent choice that keeps drinks elevated for your tailgating guests.

Tailgating isn’t just about cold beverages, either. No, it’s also about hot food! When it’s time to serve up hamburgers and hot dogs, your clients will love doing so with the Koozie® Portable BBQ With Kooler Bag.

So you’ve got hot food, you’ve got a place to keep cold drinks, what else could you possibly need for a good tailgating party? Well, what about a place to sit? For a simple option, you can’t go wrong with a Portable Sport Chair, however, a more stylish option exists in the Premium Stripe Chair. If you want to go all out and really impress your clients, however, you could try the Racing Chair.

Another effortless tailgating item is The Cup™ – 16 oz. With a classic look, this drinkware is perfect for events like these, and the double-walled design, your drinks are sure to stay cool. For an out-of-the-box tailgating idea, however, you could consider either the Heathered Fleece Blanket or the Oversized Picnic Incrediblanket® with Ground Stake. These blankets can either be used as a ground covering, or to keep you warm when the temperatures drop.

Whatever you choose to go with, offering promotional items for football season is a great idea. Keep your customers thinking of your business, even when they’re cheering on their favorite team.

 

Product Ideas
GOING WIRELESS WITH BLUETOOTH
AUGUST 25, 2017

There's no doubt about it: people dislike wires. More and more products are becoming available with wireless functionality, so why not make sure your company is on the leading edge with your promotional products, too? Sure, Bluetooth technology can be a little bit more expensive, but it's also a good way to make sure that your customers not only know that you value their business, but it's also a way to ensure that they get something that they not only have a use for, but will enjoy using.

The most basic way to go with Bluetooth is going to be a speaker. Help your clients turn their phones into portable boom boxes by giving them a battery operated speaker, like the Whammo Bluetooth Speaker. This no-frills speaker is probably the most cost-effective Bluetooth option you're going to find, and make no mistake, it'll do the trick.

If you want something a bit more flashy, though, there are other options that'll do the same job. Consider the Bluetooth Beanie, which will give your customers a stylish way to wear your logo, and allow them to listen to music or use their phones. More traditionally, Bluetooth earbuds, like the Kronies Bluetooth Earbuds or the Atom Fusion Wireless Earbud Headset are great options to give your customers a lower-profile but still cool and functional gadget.

Bluetooth can be used for other things, too, though. If your business is health-minded, or if you just want your customers to know that you care about their wellbeing, you could consider the Active Health Tracker W/Heart Rate Monitor. Activity trackers are very popular right now, so your client will likely be excited about this gadget. Alternatively, something useful like the Traveler Bluetooth Keyboard or the ANKR Bluetooth Tracker are also helpful gadgets, providing a portable keyboard for devices like your iPad, or just a handy way to locate missing keys or other small items, respectively.

Whatever way you choose to go, your customers will definitely love their new Bluetooth gadgets, and will think of you and your company next time they need your services. Call us today and we can help you figure out which of these products will be right for you and your business!

 

Product Ideas
USING PROMOTIONAL PRODUCTS TO PROMOTE HALLOWEEN SAFETY
AUGUST 25, 2017

With fall upon us, Halloween is just around the corner, and what better way to let your customers know that you care about them and their families than with products designed to promote their children's safety during Halloween. Whether their children are young or teenage, there are a lot of products that you can consider for their safety, so here are a few ideas.

When you think about Halloween, what comes to mind? Costumes, candy, and going door-to-door after dark! Combining all three of these things, and keeping in mind that a lot of costumes are dark, there are some great promotional items that promote visibility. One great product that promotes visibility and provides children with a place to hold their candy is the Glow-in-the-Dark Bucket! This is a versatile product that not only promotes safety, but also allows children to carry their sweet treats on Halloween nights.

For older kids, if they're not planning on having a bucket but are still planning to go out, you could consider the Magnetic Safety Light. This product features either a steady light or strobe feature, and uses a powerful magnet to stay in place on clothing, bags, and other equipment. Similarly attached to an arm or bag is the Reflective Safety Velcro Band. As a reflector, it doesn't require any batteries or other source of electricity, so it's guaranteed safety all night long.

If you're interested in something that the kids can carry along with them to not only improve their visibility, but potentially help them find their way in the dark, consider a branded flashlight! A good option for this is the LED Glow Stick Flashlight. Powered by a simple button cell battery, this flashlight has strobe, steady, and lantern features that will be helpful for navigating the neighborhood in the dark. You could also consider the Workman 9 LED Flashlight. This flashlight is a more powerful alternative to the previous one and will give off a more intense beam. It's guaranteed to last for thousands of operating hours, has a sturdy plastic frame, and has a rubberized grip so that it can be used by anyone.

Keep your customers and their children safe this Halloween and they'll be sure to remember you and your company fondly. These products are just the start, check out our full catalog for more!

 

Product Ideas
MUSICAL PROMOTIONAL PRODUCTS IDEAS
AUGUST 18, 2017

When it comes to promotional products, some of the best ideas are consumer electronics. With our society being as connected by devices as it is, anything that can add value to your customer's phone or other electronics is a sure bet. Here are some great ideas for making sure that your customer keeps you in mind while they're using their phone, or iPod, or other electronic device.

Many cell phones double as MP3 players these days. Consumers have figured that since their cell phones are capable of playing MP3s as well as connecting to streaming services like Spotify, Pandora, and YouTube Red, they can get more utility out of a device they're going to be using anyway instead of having a dedicated music player. Why not help your customer make the most of their device by giving away a Bluetooth speaker? When they want to listen to music but don't want to deal with the speakers on their phone, this is a great option.

Similarly, you could offer a pair of switchback headphones. Switchback headphones are a novel idea in that they're headphones that switch into a pair of speakers when configured properly. These are great for customers who want a pair of noise-canceling headphones but who also might want the ability to play their music out loud for their friends. As with any other promotional product, this product is especially useful from a promotional standpoint because these are designed to be seen by multiple people when in use.

A final idea for a product that can help your customer make the most of their music players is the Music Link. The Music Link connects to any device with a headphone jack, whether it's an old boom box or a car stereo, and makes it into a Bluetooth-connected device. Not only will this product help your customers get more use out of their cell phones and MP3 players, it will also help then get more use out of their older electronics as well.

Whether you decide to go with these products or something as simple as a pair of earbuds your customer can carry with them wherever they go, it's never a bad idea to help your customers use their other devices to their fullest potential.

 

Product Ideas
GREAT SUMMER PROMOTIONAL PRODUCT IDEAS
AUGUST 18, 2017

Summer is in full swing, and it's a great season to take advantage of summer necessities as an opportunity to promote your business. No matter where you're connecting with your customers, offering products that they will use in the summer is a great way to make sure that your business stays on their mind when they need you most. Remember, forging positive connections will have your customer thinking about you fondly! This summer, consider these giveaways.

When thinking about promotional products that your customer will use, try to think of things that they might pack when going to the beach. Now, I don't know about you, but I always find myself without good footwear for the beach. How useful would a pair of flip flops with your company's logo on them be? When aiming for the goal of exposing your customer to your branding whenever they need it most, flip flops are at the top of the list.

If your customer is anything like me, they're likely to be without a decent pair of sunglasses when the sun is right in their face. Handing out a functional pair of sunglasses with your company's contact information and logo on the earpiece can be just what they need. It serves a double purpose, too! It'll make your customer think of you as a reliable company just when they need you, and it's also free advertising for your business as anyone who sees them will also see your logo.

Perhaps the most important thing to bring with you to the beach is protection from the sun. There are many ways to do this, but consider the most effective: sunscreen. A sunscreen stick is something that your customer can easily slip into their beach bag and are guaranteed to reach for as soon as they get to their destination. Alternatively, a beach umbrella can be just as useful, and an umbrella hat is a quirky way to draw attention. Whatever you go with, protection from the sun is a guaranteed way to get your name out there.

But don't stop there! There are many other ideas that could help your customer out in the summer, from Styrofoam coolers, to vacuum-sealed tumblers, to can cozies, to beach balls, to barbecue tools. When your customer goes out this summer, you want to make sure that you go out with them.